According to the Center of a New American Dream, babies young as six months of age can form mental images of corporate logos and mascots. By the time children head off to school most can recognize hundreds of brand logos.

Buzz or Street marketing- Buzz marketing is a new twist on “word of mouth” method. Buzz marketing is really ust to find the “coolest” kids in a community and have the use or wear the product.

Marketers have a challenge of cutting through the intense advertising of young children.

One studio’s plan for a violent R-rated film stated, ” Our goal was to find the elusive teen target audience, and make sure that everyone between the ages of 12 and 18 was exposed to the film.